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Broadening the market orientat...
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Mohr-Jackson, Iris
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Berenson, Conrad
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Business horizons
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Product Rejuvenation: A Less Risky Alternative to Product Innovation
Berenson, Conrad
;
Mohr-Jackson, Iris
- In:
Business horizons
37
(
1994
)
6
,
pp. 51-57
Persistent link: https://www.econbiz.de/10006218186
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Conceptualizing total quality orientation
Mohr-Jackson, Iris
- In:
European journal of marketing : EJM
32
(
1998
)
1-2
,
pp. 13-22
Persistent link: https://www.econbiz.de/10006098744
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Managing a Total Quality Orientation: Factors Affecting Customer Satisfaction
Mohr-Jackson, Iris
- In:
Industrial marketing management : the international …
27
(
1998
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10006308854
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