Broadening the market orientation : an added focus on internal customers
Year of publication: |
2009
|
---|---|
Authors: | Mohr-Jackson, Iris |
Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 341-352
|
Subject: | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management |
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