This case describes China’s health care system and the major challenges facing its health care industry. In 2009, Beijing announced that it will spend RMB$125 billion over the next three years, building thousands of clinics and hospitals and broadening its medical coverage as part of the...

In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2,600 international travellers, travel industry experts and hospitality professionals. According to FutureBrand, every country in the world is a brand and can differentiate itself...

This assessment examines the marketing strategy of PocketSherpa, an application developed by Localyte Inc., an open platform web site which connects travellers with locals. Issues related to online transactions are discussed from both a buyer’s perspective (credit-card frauds, privacy and...

This assessment examines the services strategy of Club Med China. Club Med wants to become the leading operator of upscale all-inclusive resorts, with the objective of making China its second largest market within the next five years. Students are asked to develop a services strategy for Club...

This study investigates the relationship between customer knowledge management, digital crowdsourcing, social media practice, competitive advantage, and business performance (survival) in Thai Small and Medium-sized Enterprises (SMEs).Three million Thai SMEs make up the population of this...

This study seeks to examine the purchasing motives of young Chinese consumers for foreign products in the People's Republic of China. Specifically, it offers empirical results of young Chinese consumers' perceptions of brand prestige, brand quality, and brand value as motives for purchasing...