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101
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96
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95
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95
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93
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90
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89
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88
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86
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85
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85
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84
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81
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80
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80
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79
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79
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78
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77
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31
Nutzen und Einstellung : über ein (?) Konstrukt der Theorie des Konsumentenverhaltens
Trommsdorff, Volker
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 479-500)
.
2004
Persistent link: https://www.econbiz.de/10002516488
Saved in:
32
Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
Saved in:
33
Nutzen als Basis von Kaufentscheidungen : die Bedeutung von Bedürfnissen und Ressourcen für das
Konsumentenverhalten
Hohl, Nikolaus A. D.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009300757
Saved in:
34
Reference distorted prices
Sákovics, József
- In:
Quantitative marketing and economics : QME
9
(
2011
)
4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10009511985
Saved in:
35
Differential effects of value consciousness and coupon proneness on consumers' persuasion knowledge of pricing tactics
Pillai, Kishore Gopalakrishna
;
Kumar, Viswanathan
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10009513170
Saved in:
36
Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G.
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
Saved in:
37
Multiple-constraint choice models with corner and interior solutions
Satomura, Takuya
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 481-490
Persistent link: https://www.econbiz.de/10009160781
Saved in:
38
The impact of tariff structure on customer retention, usage, and profitability of access services
Iyengar, Radha
;
Jedidi, Kamel
;
Essegaier, Skander
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 820-836
Persistent link: https://www.econbiz.de/10009384014
Saved in:
39
Theoretical views on the potential shopper response to RFID item tagging
Angeles, Rebecca
- In:
International journal of business information systems : …
4
(
2009
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10003809461
Saved in:
40
Against utility-based economics : on a life-based approach
Korkotsides, Anastasios S.
-
2013
Persistent link: https://www.econbiz.de/10009768756
Saved in:
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