Purpose: This paper aims at investigating the contemporary trend toward regional consumption from the perspective of consumers’ search for brand authenticity. In particular, the paper joins literature on brand authenticity from the marketing literature and literature on the local food...

Die Literatur im Fachbereich internationales Marketing hat in den vergangenen Jahren be-sonderes Augenmerk auf die Untersuchung von Konsumenteneinstellungen gegenüber ande-ren Ländern und den aus diesen resultierenden Konsequenzen für den Absatz ausländischer Produkte gelegt. Hierbei wurden...

Cultured meat is a novel technology-based meat alternative with the potential to complement protein supply for a growing world population. An increasing body of consumer research has investigated personal factors explaining consumers’ acceptance of cultured meat. Research on cultural and...