Consumer cosmopolitanism : review and replication of the CYMYC scale
Year of publication: |
2009
|
---|---|
Authors: | Riefler, Petra ; Diamantopoulos, Adamantios |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 4, p. 407-419
|
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumtheorie | Consumption theory | Messung | Measurement |
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