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Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša; Lah, Marko; Jančič, Zlatko - In: Journal of marketing communications 14 (2008) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
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Advertising of domestic and foreign firms in Slovenia during its ten-year transition period
Lah, Marko; Ilič, Branko; Golob, Urša - In: Transformations in business & economics : scholarly papers 8 (2009) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10003940297
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How reference pricing for pharmaceuticals can increase generic share of market : the Slovenian experience
Podnar, Klement; Molj, Bojan; Golob, Urša - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10003479446
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Corporate social responsibility, customer trust and the mediating role of consumer-company identification in the banking industry
Golob, Urša; Podnar, Klement - In: Contemplating corporate marketing, identity and …, (pp. 132-136). 2010
Persistent link: https://www.econbiz.de/10008658054
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Identification with an organisation as a dual construct
Podnar, Klement; Golob, Urša; Janičič, Zlatko - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1399-1415
Persistent link: https://www.econbiz.de/10009378643
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Guest editorial: The bad, the ugly and the good: new challenges for CSR communication
Elving, Wim J. L.; Golob, Urša; Podnar, Klement; … - In: Corporate communications : an international journal 20 (2015) 2, pp. 118-127
Persistent link: https://www.econbiz.de/10010517067
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CSR communication : que vadis
Golob, Urša; Podnar, Klement; Elving, Wim J.; Nielsen, … - In: Corporate communications : an international journal 18 (2013) 2, pp. 176-192
Persistent link: https://www.econbiz.de/10009748741
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The role of consumer-brand identification in building brand relationships
Tuškej, Urška; Golob, Urša; Podnar, Klement - In: Journal of business research : JBR 66 (2013) 1, pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
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The twin foci of organisational identification and their relevance for commitment : a study of marketing communications industry
Podnar, Klement; Golob, Urša - In: Journal of business economics and management 16 (2015) 1, pp. 214-227
Persistent link: https://www.econbiz.de/10011515795
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Slovenia : CSR as a luxury in tough economic times
Golob, Urša; Podnar, Klement; Stanojević, Miroslav - In: Corporate social responsibility and trade unions : …, (pp. 135-150). 2015
Persistent link: https://www.econbiz.de/10010429111