The twin foci of organisational identification and their relevance for commitment : a study of marketing communications industry
Year of publication: |
February 2015
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Authors: | Podnar, Klement ; Golob, Urša |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 16.2015, 1, p. 214-227
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Subject: | group and corporate identification | organisational identification | perceived external prestige | organisational commitment | marketing communications industry | structural equation modelling | Modellierung | Scientific modelling | Kommunikation | Communication | Mitarbeiterbindung | Employee retention |
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