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Sustainable lifestyles : nachhaltige Produkte, Dienstleistungen und Lebensstile hervorbringen: Analyse von Lebensstiltypologien, Gestaltungsmöglichkeiten für Unternehmen, Einbindun...
Heiler, Florian; Schmalnauer, Martina; Schmutz, Petra; … - 2009
Persistent link: https://www.econbiz.de/10003809534
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003484946
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Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation
Chaudhuri, Arjun; Aboulnasr, Khaled; Ligas, Mark - In: Journal of marketing theory and practice 18 (2010) 4, pp. 339-359
Persistent link: https://www.econbiz.de/10008666972
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Identifying hidden needs : creating breakthrough products
Goffin, Keith; Lemke, Fred - 2010
Persistent link: https://www.econbiz.de/10008667698
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Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lamberti, Lucio; Noci, Giuliano - In: EuroMed journal of business 4 (2009) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10003928397
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Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.; Athaide, Gerard A. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
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Reputation for product innovation : its impact on consumers
Henard, David H.; Dacin, Peter A. - In: The journal of product innovation management : an … 27 (2010) 3, pp. 321-335
Persistent link: https://www.econbiz.de/10003972204
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Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan - In: Product research : the art and science behind …, (pp. 199-209). 2009
Persistent link: https://www.econbiz.de/10003977227
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Text mining of Internet content : the bridge connecting product research with customers in the digital era
Shivashankar, S.; Ravindran, B.; Raghavan, N. R. Srinivasa - In: Product research : the art and science behind …, (pp. 231-242). 2009
Persistent link: https://www.econbiz.de/10003977256