Reputation for product innovation : its impact on consumers
Year of publication: |
2010
|
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Authors: | Henard, David H. ; Dacin, Peter A. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 3, p. 321-335
|
Subject: | Produktentwicklung | New product development | Firmenimage | Corporate reputation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
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