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The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.; Yan, Ruoh-nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
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Marketing 2020 : die elf neuen Zielgruppen - wie sie leben, was sie kaufen
Dziemba, Oliver; Wenzel, Eike - 2011 - Limitierte Sonderausg.
Persistent link: https://www.econbiz.de/10009410813
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Generations living their own life : the differences in lifestyle and consumer behaviour between busters and baby boomers
Valkeneers, Guido; Vanhoomissen, Tim - In: Journal of customer behaviour 11 (2012) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10009563571
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Seniorenmarketing und Identität im Alter : Anforderungen und Chancen für anspruchsvolles Marketing
Kalbermatten, Urs - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 73-98
Persistent link: https://www.econbiz.de/10003714821
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Der demographische Wandel als Herausforderung für das Marketing
Foscht, Thomas; Angerer, Thomas; Swobona, Bernhard - In: Demographischer Wandel als unternehmerische …, (pp. 159-173). 2007
Persistent link: https://www.econbiz.de/10003456239
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Current boomer behavior and attitudes : what the surveys show
Willens, Howard - In: After fifty : how the baby boom will redefine the …, (pp. 39-54). 2003
Persistent link: https://www.econbiz.de/10003671729
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"You don't look fifty!" what boomer women want in apparel
Akers, Sherri - In: After fifty : how the baby boom will redefine the …, (pp. 137-148). 2003
Persistent link: https://www.econbiz.de/10003671764
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Understanding consumption within a care home : an interpretation of George's experiences of life and death
Stone, Tim - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 166-178
Persistent link: https://www.econbiz.de/10003875833
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Understanding "silver" consumers through cognitive age, health condition, financial status, and personal values : empirical evidence from the world's most mature market Japan
Kohlbacher, Florian; Chéron, Emmanuel - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10009575363