Marketing 2020 : die elf neuen Zielgruppen - wie sie leben, was sie kaufen
Oliver Dziemba; Eike Wenzel
| Year of publication: |
2011 ; Limitierte Sonderausg.
|
|---|---|
| Authors: | Dziemba, Oliver ; Wenzel, Eike |
| Published in: | |
| Publisher: |
Frankfurt am Main [u.a.] : Campus-Verl. [Düsseldorf] : Handelsblatt |
| Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Lebensstil | Lifestyle | Altersgruppe | Age group | Marketingmanagement | Marketing management | Deutschland | Germany | Marketing | Verbraucherverhalten | Prognose |
| Description of contents: | Description [d-nb.info] |
| Extent: | 212 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009410813