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Management of international advertising : the role of advertising agencies
Miracle, Gordon E. - 1966
Persistent link: https://www.econbiz.de/10002498897
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Gabler Kompakt-Lexikon Werbepraxis : 1.400 Begriffe nachschlagen, verstehen, anwenden
Seebohn, Joachim - 2005 - 3. Aufl.
Persistent link: https://www.econbiz.de/10002570372
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Creativity and space : labour and the restructuring of the German advertising industry
Thiel, Joachim - 2005
Persistent link: https://www.econbiz.de/10002564680
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Creative labour and spatial restructuring : lessons from the German advertising industry
Thiel, Joachim - 2003
Persistent link: https://www.econbiz.de/10002008206
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Advertising
IP Deutschland GmbH <Köln> - Köln : IP International Marketing Committee (CMI) - 45.2002; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10001696009
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Advertising, competition and entry in media industries
Crampes, Claude; Haritchabalet, Carole; Jullien, Bruno - In: The journal of industrial economics 57 (2009) 1, pp. 7-31
Persistent link: https://www.econbiz.de/10003814865
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Agency-client relationship factors across life-cycle stages
Fam, Kim Shyan; Waller, David S. - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 217-236
Persistent link: https://www.econbiz.de/10003770089
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Golden drum : 15 years; the best of new European advertising industry 1994-2008
Dobnikar, Metar (contributor) - 2009
Persistent link: https://www.econbiz.de/10003864747
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Sponsorship, advertising and the Olympic Games
MacRury, Iain - In: The advertising handbook, (pp. 129-147). 2009
Persistent link: https://www.econbiz.de/10003851911
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Advertising and new media
Bassary, Joseph - In: The advertising handbook, (pp. 174-186). 2009
Persistent link: https://www.econbiz.de/10003851915