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Advertising practitioners and allied services and marketing research services
1989
Persistent link: https://www.econbiz.de/10000799609
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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Issues in advertising
Reekie, W. Duncan - 1988
Persistent link: https://www.econbiz.de/10000806617
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Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner - 1991
Persistent link: https://www.econbiz.de/10000819978
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Information sources in advertising history
Pollay, Richard W. (contributor) - 1979 - 1. publ
Persistent link: https://www.econbiz.de/10000582428
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Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
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Advertising age : the national newspaper of marketing
Chicago, Ill. : Advertising Publ. - 1.1930-September 11 2017
Persistent link: https://www.econbiz.de/10000350879
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Werbung in Deutschland
Zentralverband der Deutschen Werbewirtschaft; … - Berlin : Verl. Ed. ZAW; -2003: Bonn : Verl. Ed. ZAW - 1989 - 2013
Persistent link: https://www.econbiz.de/10000370885
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de - 1994 - 2nd ed
Persistent link: https://www.econbiz.de/10000374959
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Werbung
Zentralausschuss der Werbewirtschaft; … - Bonn-Bad Godesberg : ZAW : IVW - 1967(1968) - 1988
Persistent link: https://www.econbiz.de/10000356944