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Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques

Gupta, Priyanka; Prashar, Sanjeev; Parsad, Chandan; … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 126-142

Persistent link: https://www.econbiz.de/10012693498

Understanding restaurant clients' intention to use mobile applications : a comparative study of France and Russia

Kondrateva, Galina; Ammi, Chantal; Baudier, Patricia - In: Journal of global information management : an official … 28 (2020) 3, pp. 1-16

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Native advertising in mobile applications : thinking styles and congruency as moderators

Park, Haseon; Kim, Soojung; Lee, Joonghwa - In: Journal of marketing communications 26 (2020) 6, pp. 575-595

Persistent link: https://www.econbiz.de/10012263749

The use of cyberbullying mobile application to increase perceived knowledge of cyberbullying among adolescents

Orawit Thinnukool; Pattaraporn Khuwuthyakorn; … - In: International journal of innovation and technology … 15 (2018) 3, pp. 1850029-1-19

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The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market

Oh, Yun Kyung; Min, Jihong - In: The journal of applied business research 31 (2015) 4, pp. 1311-1322

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Effect of perceived value on repurchase intention in e-commerce : a study on the Female Daily mobile application

Tresna, Pratami Wulan; Suryanto; Haidysirly, Hisly - In: International journal of trade and global markets 12 (2019) 3/4, pp. 373-380

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Evaluation of user experience in augmented reality mobile applications

Davidavičienė, Vida; Raudeliūnienė, Jurgita; … - In: Journal of business economics and management 22 (2021) 2, pp. 467-481

Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy these demands. One of these technologies is...

Persistent link: https://www.econbiz.de/10012506166

Increasing customer satisfaction in mobile applications in the digitalized world in terms of usability : model application

Gezmen, Başak; Eken, İhsan - In: Strategic outlook in business and finance innovation : …, (pp. 219-229). 2021

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Effects of privacy concern, risk, and information control in a smart tourism destination

Afolabi, Olayinka Olasumbo; Ozturen, Ali; Ilkan, Mustafa - In: Economic research 34 (2021) 1,3, pp. 3119-3138

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Innovative mobile technology in hotels and the use of gamification

Parapanos, Demos; Michopoulou, Eleni - In: Tourism planning & development 20 (2023) 2, pp. 162-187

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