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Consumers' attitude towards ph...
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Consumer behaviour
17
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India
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Brand management
10
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10
Brand image
9
Markenimage
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Srivastava, R. K.
64
Selvaratnam, S.
5
Singh, Sindhu
4
Bhanot, Sandeep
3
Livingstone, Ian
3
Anderson, Beverlee B.
2
Sarangi, Swatee
2
Saxena, Shikha
2
Srivastava, Rajendra Krishan
2
Agwani, M. S.
1
Amble, V. N.
1
Dharmawardene, K. G. S.
1
Dorsch, Michael J.
1
Gupta, Kaushal Kumar
1
Jacob, T.
1
Jidda, Rabiya
1
Kodikara, M. M. A.
1
Lee, Hyun-Sook
1
Manimoy, Paul
1
Rao, K. S.
1
Rathod, Ganesh W.
1
Roy, Ramashray
1
Samaddar, A. B.
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Selvadurai, K.
1
Selvanayagam, W. B.
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Selvarstnam, S.
1
Srinivasan, R.
1
Srivastava, Rajesh K.
1
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1
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International Institute for Labour Studies
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International journal of Indian culture and business management
8
International educational materials exchange
3
Journal of strategic marketing
3
Employment and unemployment problems of the near east and south Asia ; Vol. 1
2
International journal of export marketing : IJExportM
2
International journal of services, economics and management
2
International journal of strategic change management : IJSCM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of strategy and management
2
South Asian journal of management : SAJM
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The Asian economic review : journal of the Indian Institute of Economics
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The West Asian crisis, 1967
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Afro-Asian and world affairs : quarterly journal of the Institute of Afro-Asian and World Affairs
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Agrarian policies and rural poverty in Africa
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China : CIJ ; an international journal
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Human resource management in the new economy
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Indian journal of agricultural economics
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Indian journal of industrial relations
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International Journal of E-Services and Mobile Applications (IJESMA)
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International journal of comparative management
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International journal of export marketing
1
International journal of risk assessment and management : IJRAM
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Journal of financial services marketing : JFSM
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Journal of food products marketing
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Marga
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1
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The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
1
[School of] Development Studies, University of East Anglia, Occasional Paper
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ECONIS (ZBW)
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OLC EcoSci
9
USB Cologne (EcoSocSci)
4
RePEc
3
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11
Anatomy of the crisis
Srivastava, R. K.
- In:
The West Asian crisis, 1967
,
(pp. 18-34)
.
1968
Persistent link: https://www.econbiz.de/10002864242
Saved in:
12
India's West Asia policy in perspective
Srivastava, R. K.
- In:
Afro-Asian and world affairs : quarterly journal of the …
5
(
1968
)
1
,
pp. 67-72
Persistent link: https://www.econbiz.de/10002864338
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13
The unemployment problem with special reference to the rural sector
Srivastava, R. K.
- In:
Marga
2
(
1973
)
2
,
pp. 49-60
Persistent link: https://www.econbiz.de/10002864347
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14
How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
Saved in:
15
Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009878876
Saved in:
16
Brand equity measurement in India : how to be more realistic?
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
3
,
pp. 295-306
Persistent link: https://www.econbiz.de/10009885489
Saved in:
17
Brand extensions and cross-cultural effect on their acceptance
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
4
,
pp. 408-422
Persistent link: https://www.econbiz.de/10009885496
Saved in:
18
Effect of cross culture on ethical behaviour of Y generation : is it changing?
Srivastava, R. K.
- In:
International journal of Indian culture and business …
3
(
2010
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10009885526
Saved in:
19
The role of brand equity on mergers and acquisition in the pharmaceutical industry : when do firms learn from their merger and acquisition experience?
Srivastava, R. K.
- In:
Journal of strategy and management
5
(
2012
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10010029294
Saved in:
20
Happy customers means more business : a comparative study of a global food chain in COVID-19 endemic era
Srivastava, R. K.
- In:
International journal of export marketing : IJExportM
5
(
2022
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10014310079
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