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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
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Luxury fever : why money fails to satisfy in an era of excess
Frank, Robert H. - 1999
Persistent link: https://www.econbiz.de/10000671731
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The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.; Mazze, Edward M. - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003339753
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The wealth distribution and the demand for status
Luo, Yulei; Young, Eric R. - In: Macroeconomic dynamics 13 (2009), pp. 1-30
Persistent link: https://www.econbiz.de/10003864057
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Sustaining the luxury brand on the Internet
Okonkwo, Uché - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 302-310
Persistent link: https://www.econbiz.de/10003847239
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Histoire du luxe en France : des origines à nos jours
Castarède, Jean - 2007
Persistent link: https://www.econbiz.de/10003437506
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Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim; Kraus, Stephen; Harrison, Doug - 2011
Persistent link: https://www.econbiz.de/10008842344
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Der neue Luxus und die Konsequenzen für die Markenführung
Valtin, Alexandra - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 247-258). 2008
Persistent link: https://www.econbiz.de/10003588595
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Le luxe
Castarède, Jean - 2007 - 4e éd.
Persistent link: https://www.econbiz.de/10003544903