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Understanding the role of the internet in the digital age : a multichannel, multistudy examination
Ackermann, Sebastian - 2012
Persistent link: https://www.econbiz.de/10010201416
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Freikarten : mehr Kultur für mehr Menschen
Opper, Daniel - In: Publikum, Personal, Finanzierung, (pp. 131-154). 2012
Persistent link: https://www.econbiz.de/10010260301
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - 2013
Persistent link: https://www.econbiz.de/10010342020
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When giving money does not work : the differential effects of monetary versus in-kind rewards in referral reward programs
Jin, Liyin; Huang, Yunhui - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 107-116
Persistent link: https://www.econbiz.de/10010370698
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Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: From Little's law to marketing science : essays in …, (pp. 85-125). 2016
Persistent link: https://www.econbiz.de/10011436073
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Neue Technologien in der mobilen Kundenansprache am Flughafen München
Schmidl, Julian - In: Marktplätze im Umbruch : digitale Strategien für …, (pp. 227-236). 2015
Persistent link: https://www.econbiz.de/10011441153
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Partnerschaft in der Marktforschung
Ottawa, Marco; Falk, Veronika - In: Marktforschung der Zukunft - Mensch oder Maschine? : …, (pp. 47-61). 2016
Persistent link: https://www.econbiz.de/10011549057
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Managing customer acquisition risk using co-operative databases
Liu, Hongju; Pancras, Joseph; Houtz, Malcolm - In: Journal of interactive marketing : a quarterly … 29 (2015), pp. 39-56
Persistent link: https://www.econbiz.de/10010509548
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Kundengewinnung im B2B-Vertrieb durch Big Data
Schäfer, Andreas - In: Controlling und Big Data : [Potenziale von Big Dats …, (pp. 109-122). 2014
Persistent link: https://www.econbiz.de/10010431583
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Customer acquisition strategies : a customer equity management perspective
Peters, Kay; Verhoef, Peter C.; Krafft, Manfred - In: Handbook of research on customer equity in marketing, (pp. 227-264). 2015
Persistent link: https://www.econbiz.de/10010483483