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Aligning benefits with payments : a test of the pattern alignment hypothesis

Auh, Seigyoung; Shih, Eric; Yoon, Yeosun - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 292-303

Persistent link: https://www.econbiz.de/10003793880

Putting service relations to the test : how can negative consumer reactions to price increases be reduced?

Woisetschläger, David M.; Evanschitzky, Heiner; … - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 377-390

Persistent link: https://www.econbiz.de/10003807764

Willingness-to-pay for fresh brand name beef

Froehlich, Eve J.; Carlberg, Jared G.; Ward, Clement E. - In: Canadian journal of agricultural economics : CJAE 57 (2009) 1, pp. 119-137

Persistent link: https://www.econbiz.de/10003810059

The influence of self-view on context effects : how display fixtures can affect product evaluations

Zhu, Rui Juliet; Meyers-Levy, Joan - In: Journal of marketing research : JMR 46 (2009) 1, pp. 37-45

Persistent link: https://www.econbiz.de/10003810242

The role of imagination-focused visualization on new product evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55

Persistent link: https://www.econbiz.de/10003810246

An empirical approach to understanding privacy concerns

Wathieu, Luc; Friedman, Allan - 2009

fear. This hypothesis is tested in a large-scale experiment evoking the context of affinity-based direct marketing of …

Persistent link: https://www.econbiz.de/10003860968

An empirical investigation into the excessive-choice effect

Arunachalam, Bharath; Henneberry, Shida Rastegari; … - In: American journal of agricultural economics 91 (2009) 3, pp. 810-825

Persistent link: https://www.econbiz.de/10003861414

Women, children and patience : experimental evidence from Indian villages

Bauer, Michal; Chytilová, Julie - 2009

-oriented choices of households. -- Time discounting ; gender ; children ; experiment ; India …

Persistent link: https://www.econbiz.de/10003861619

Sticky rebates : rollback rebates induce non-rational loyalty in consumers ; experimental evidence

Morell, Alexander; Glöckner, Andreas; Towfigh, Emanuel V. - 2009

We investigate whether and how targeted rebates impede rational switching of consumers from an incumbent to an outside option (e.g., market entrant). In a real trading problem, participants repeatedly buy tokens and can enter a target rebate scheme. Buying in a rebate scheme considerably reduces...

Persistent link: https://www.econbiz.de/10003862444

Claims auf Lebensmitteln und Involvement : eine Untersuchung mit Hilfe realitätsnah gestalteter Choice Experiments

Aschemann-Witzel, Jessica - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003866177