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An economic policy perspective on online platforms

Martens, Bertin - 2016

This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...

Persistent link: https://www.econbiz.de/10011980703

Internet platforms' threats : Facebook, Google, etc.

Alleman, James H. - 2018

Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google … controls over 90 percent of search on the web (Statcounter 2017); Facebook and Google represent 40% of consumption of digital …

Persistent link: https://www.econbiz.de/10012012003

Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay

Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132

Persistent link: https://www.econbiz.de/10011997863

The online advertising tax : a digital policy innovation

Fuchs, Christian - 2018

Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online … innovation, the online advertising tax. Considering the key role of user activity and user data for the value of Google and …

Persistent link: https://www.econbiz.de/10011941990

Search engine optimisation from Pakistan

Ahmed, Irfan; Shahzad, Rana Khurram; Kashif-ur-Rehman; … - In: Asian Academy of Management journal : AAMJ 18 (2014) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10010422081

Optimal online k-min search

Iqbal, Javeria; Ahmad, Iftikhar - In: EURO journal on computational optimization 3 (2015) 2, pp. 147-160

Persistent link: https://www.econbiz.de/10011341917

Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms

Fang, Eric; Li, Xiaoling; Huang, Minxue; Palmatier, … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 407-422

Persistent link: https://www.econbiz.de/10011292872

Sponsored search marketing : dynamic pricing and advertising for an online retailer

Ye, Shengqi; Aydin, Goker; Hu, Shanshan - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1255-1274

Persistent link: https://www.econbiz.de/10011293393

A novel approach for bidding on keywords in newly set-up search advertising campaigns

Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691

Persistent link: https://www.econbiz.de/10011296914

Marketing agencies and collusive bidding in online ad auctions

Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - 2019

Persistent link: https://www.econbiz.de/10012181530