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Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane; Holmes, Matthew Derrick - In: Journal of marketing communications 17 (2011) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10009008491
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Heterogeneity in the effects of online persuasion
Kaptein, Maurits; Eckles, Dean - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 176-188
Persistent link: https://www.econbiz.de/10009569258
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - 2011
Persistent link: https://www.econbiz.de/10009376785
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Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita; Tripathi, Viveka Nand - In: International journal of Indian culture and business … 4 (2011) 6, pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
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Always-on mobile phone behaviour impulsive and postmodern consumers
Altintas, M. Hakan; Gursakal, Necmi; Kaufmann, Hans Rüdiger - In: International journal of technology marketing : IJTMkt 5 (2010) 4, pp. 328-344
Persistent link: https://www.econbiz.de/10009154585
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The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 29 (2012) 3, pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
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Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van; De Cremer, David; Ruyter, Ko de - In: Psychology & marketing 29 (2012) 5, pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
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Bringing baseball to the big screen : building sense of community outside of the ballpark
Fairley, Sheranne; Tyler, B. David - In: Journal of sport management : the official journal of … 26 (2012) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10009559041
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The downside of being irrelevant and aloof : exploring why individuals do not attend sport
Lock, Daniel; Filo, Kevin - In: Sport management review 15 (2012) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10009526803
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Influence of collective self esteem on fashion clothing involvement among Indian women
Khare, Arpita; Mishra, Ankita; Parveen, Ceeba - In: Journal of fashion marketing and management 16 (2012) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10009532726