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Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.; Ketelaar, Paul E.; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
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Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.; Mckiernan, Kyle - In: International journal of social entrepreneurship and … 6 (2021) 1, pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
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Das Zusammenspiel von Product Placement und Co-Promotion : eine Bestandsaufnahme und empirische Wirkungsanalyse
Zaiss, Volker - 2021
Persistent link: https://www.econbiz.de/10012486192
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Elasticities and dynamics of on-line price promotions and advertising
Bratina, Danjel - In: Economic research 31 (2018) 1,2, pp. 1228-1239
Persistent link: https://www.econbiz.de/10012391416
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Anything you can imagine is possible : how imagining can overcome visceral drive states elicited in promotional advertising
Cowan, Kirsten - In: Journal of business research : JBR 120 (2020), pp. 529-538
Persistent link: https://www.econbiz.de/10012417161
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy; Romaniuk, Jenni; Cohen, Justin; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.; Richerson, Rob; Li, Wenjing - In: Journal of retailing 96 (2020) 2, pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478