Anything you can imagine is possible : how imagining can overcome visceral drive states elicited in promotional advertising
Year of publication: |
2020
|
---|---|
Authors: | Cowan, Kirsten |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 529-538
|
Subject: | Drive states | Goals | Imagining strategies | Promotional advertising | Self-efficacy | Theory of visceral influences | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion |
-
Dost, Florian, (2019)
-
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai, (2019)
-
Firdausy, Carunia Mulya, (2021)
- More ...
-
Prioritizing marketing research in virtual reality : development of an immersion/fantasy typology
Cowan, Kirsten, (2019)
-
Cowan, Kirsten, (2021)
-
Moral foundations and judgment : conceptualizing boundaries
Cowan, Kirsten, (2018)
- More ...