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Re-Inquiries - A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory

Janiszewski, Chris; Noel, Hayden; Sawyer, Alan G. - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 138

Persistent link: https://www.econbiz.de/10006650394

The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling

Sawyer, Alan G.; Noel, Hayden; Janiszewski, Chris - In: Journal of advertising research 49 (2009) 2, pp. 193-197

Persistent link: https://www.econbiz.de/10008273040

A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory.

Janiszewski, Chris; Noel, Hayden; Sawyer, Alan G - In: Journal of Consumer Research 30 (2003) 1, pp. 138-49

The effects of repeated advertising exposures depend on the size of the interval, or space, between ad exposures. A meta-analysis of 97 verbal learning studies identified several stimulus characteristics and learning context factors that interact with stimulus spacing to facilitate memory for...

Persistent link: https://www.econbiz.de/10005834705