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Advertising empirical generali...
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Werbung
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Kaiser, Harry M.
67
Eisend, Martin
58
Anderson, Simon P.
39
Taylor, Charles Raymond
39
Kind, Hans Jarle
37
Pelsmacker, Patrick de
37
Gierl, Heribert
33
Septianto, Felix
30
Nickel, Volker
29
Okazaki, Shintaro
29
Pflaum, Dieter
29
Rosengren, Sara
29
Mueller, Barbara
28
Nilssen, Tore
28
Wilbur, Kenneth C.
28
Bruhn, Manfred
27
Saffer, Henry
27
Dahlén, Micael
26
Diehl, Sandra
25
Hundhausen, Carl
25
Sørgard, Lars
25
Zaccour, Georges
25
Chan, Kara
24
Pepels, Werner
24
Sethi, Suresh
24
Esch, Franz-Rudolf
23
Huh, Jisu
22
Kinnucan, Henry W.
22
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Ford, John B.
20
Richards, Timothy J.
20
Silk, Alvin J.
20
Terlutter, Ralf
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Jullien, Bruno
19
Liaukonyte, Jura
19
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National Bureau of Economic Research
75
Springer Fachmedien Wiesbaden
58
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
14
EconWPA
12
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
American Marketing Association
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Verlag Dr. Kovač
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
NET Institute
8
RWI - Leibniz-Institut für Wirtschaftsforschung
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Zentralverband der Deutschen Werbewirtschaft
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eSocialSciences
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Økonomisk institutt, Universitetet i Oslo
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Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
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IGI Global
6
Centre for Social and Economic Research on the Global Environment
5
De Gruyter Oldenbourg
5
Economic Research Service, Department of Agriculture
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Books on Demand GmbH <Norderstedt>
4
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
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The international journal of human resource management
263
Journal of advertising research
235
International journal of advertising : the review of marketing communications
212
Journal of business research : JBR
187
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
SpringerLink / Bücher
183
Journal of advertising : official publication of the American Academy of Advertising
181
Journal of marketing communications
155
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
85
Young Consumers
83
International journal of production economics
78
Journal of marketing
78
NBER working paper series
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
Journal of historical research in marketing
71
Marketing Science
69
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
63
Working paper / National Bureau of Economic Research, Inc.
62
International journal of internet marketing and advertising : IJIMA
61
International Marketing Review
59
NBER Working Paper
59
Strategic Direction
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
International journal of technology management : IJTM
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
Psychology & marketing
56
International journal of industrial organization
55
International journal of production research
55
Journal of Product & Brand Management
54
The journal of technology transfer
53
Journal of current issues and research in advertising : JCIRA
51
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ECONIS (ZBW)
16,711
USB Cologne (EcoSocSci)
1,409
RePEc
929
Other ZBW resources
908
EconStor
241
BASE
84
USB Cologne (business full texts)
30
OLC EcoSci
9
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171
Industrie und Tourismus : eine vergleichende Standortanalyse
Schär, Thorsten
- In:
Industrie und Tourismus : innovatives …
,
(pp. 221-233)
.
2008
Persistent link: https://www.econbiz.de/10003647252
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172
Working Capital Requirement - Steuerung der Betriebsmittel-Zyklen und Kapitalbedarfe im Maschinenbau
Paetzmann, Karsten
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
60
(
2008
)
1
,
pp. 82-94
Persistent link: https://www.econbiz.de/10003647620
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173
Cyclical fluctuations in the labor market
Lilien, David M.
;
Hall, Robert Ernest
-
2006
Persistent link: https://www.econbiz.de/10003649186
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174
Kompetenzen und Motivation für Unternehmensgründungen mit Planspielen fördern : Ergebnisse einer empirischen Studie
Kriz, Willy Christian
;
Auchter, Eberhard
- In:
Planspiele für die Organisationsentwicklung
,
(pp. 309-333)
.
2007
Persistent link: https://www.econbiz.de/10003649291
Saved in:
175
Forestalling the demise of empirical economics : the role of microdata in labor economics research
Stafford, Frank P.
-
2007
Persistent link: https://www.econbiz.de/10003650178
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176
Survey data and the euro area business cycle
Latocha, Renata Grzeda
- In:
Konjunktur und Region : ausgewählte Probleme der …
,
(pp. 129-157)
.
2008
Persistent link: https://www.econbiz.de/10003650490
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177
Group conflict as an emergent state : temporal issues in the conceptualization and measurement of disagreement
Okhuysen, Gerardo A.
;
Richardson, Hettie A.
- In:
Conflict in organizational groups : new directions in …
,
(pp. 145-179)
.
2007
Persistent link: https://www.econbiz.de/10003650983
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178
The role of WWW sites in delivering brand's value : the user-based evaluation
Breite, Rainer
;
Koskinen, Kaj U.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10003650993
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179
The role of product involvement in e-service evaluations
Wang, Paul
;
Gudergan, Siegfried
;
Lings, Ian
- In:
International journal of electronic marketing and …
2
(
2008/09
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10003651016
Saved in:
180
Empirical price modeling for sponsored search
Ganchev, Kuzman
;
Kulesza, Alex
;
Tan, Jinsong
;
Gabbard, Ryan
- In:
Internet and network economics : third international …
,
(pp. 541-548)
.
2007
Persistent link: https://www.econbiz.de/10003651052
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