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Advertising empirical generali...
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Werbung
13,887
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11,360
Empirische Methode
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4,066
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3,916
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3,855
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3,265
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3,159
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1,872
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1,871
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1,750
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1,596
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1,409
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1,345
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1,174
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1,133
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1,035
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843
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822
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463
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398
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382
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Kaiser, Harry M.
67
Eisend, Martin
58
Anderson, Simon P.
39
Taylor, Charles Raymond
39
Kind, Hans Jarle
37
Pelsmacker, Patrick de
37
Gierl, Heribert
33
Septianto, Felix
30
Nickel, Volker
29
Okazaki, Shintaro
29
Pflaum, Dieter
29
Rosengren, Sara
29
Mueller, Barbara
28
Nilssen, Tore
28
Wilbur, Kenneth C.
28
Bruhn, Manfred
27
Dahlén, Micael
27
Saffer, Henry
27
Diehl, Sandra
25
Hundhausen, Carl
25
Sørgard, Lars
25
Zaccour, Georges
25
Chan, Kara
24
Pepels, Werner
24
Sethi, Suresh
24
Esch, Franz-Rudolf
23
Stafford, Marla Royne
23
Huh, Jisu
22
Kinnucan, Henry W.
22
Schweiger, Günter
22
Yoon, Sukki
22
Ford, John B.
20
Richards, Timothy J.
20
Silk, Alvin J.
20
Terlutter, Ralf
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Jullien, Bruno
19
Liaukonyte, Jura
19
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National Bureau of Economic Research
76
Springer Fachmedien Wiesbaden
58
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
14
EconWPA
12
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
American Marketing Association
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Verlag Dr. Kovač
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
NET Institute
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
IGI Global
6
Centre for Social and Economic Research on the Global Environment
5
De Gruyter Oldenbourg
5
Economic Research Service, Department of Agriculture
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Books on Demand GmbH <Norderstedt>
4
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
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The international journal of human resource management
263
Journal of advertising research
241
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
187
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
SpringerLink / Bücher
183
Journal of advertising : official publication of the American Academy of Advertising
181
Journal of marketing communications
155
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
85
Young Consumers
83
International journal of production economics
78
Journal of marketing
78
NBER working paper series
75
European journal of operational research : EJOR
73
Journal of historical research in marketing
73
European journal of marketing : EJM
72
Marketing Science
69
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
63
Working paper / National Bureau of Economic Research, Inc.
62
International journal of internet marketing and advertising : IJIMA
61
International Marketing Review
59
NBER Working Paper
59
Psychology & marketing
58
Strategic Direction
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
International journal of technology management : IJTM
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
International journal of production research
55
Journal of Product & Brand Management
54
The journal of technology transfer
53
Journal of current issues and research in advertising : JCIRA
51
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ECONIS (ZBW)
16,752
USB Cologne (EcoSocSci)
1,409
RePEc
929
Other ZBW resources
908
EconStor
242
BASE
84
USB Cologne (business full texts)
30
OLC EcoSci
9
ArchiDok
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51
A causal network analysis of e-market business models
Moon, Jon
- In:
Value creation from e-business models
,
(pp. 131-157)
.
2004
Persistent link: https://www.econbiz.de/10003639520
Saved in:
52
Value creation from corporate Web sites : how different features contribute to success in e-business
Madeja, Nils
;
Schoder, Detlef
- In:
Value creation from e-business models
,
(pp. 213-228)
.
2004
Persistent link: https://www.econbiz.de/10003639599
Saved in:
53
The e-sourcing opportunity : from projects and ASPs to value networks
Willcocks, Leslie
;
Plant, Robert
- In:
Value creation from e-business models
,
(pp. 253-282)
.
2004
Persistent link: https://www.econbiz.de/10003639618
Saved in:
54
Studying the evolution of knowledge within small and medium-sized firms : a systematic review
Thorpe, Richard
;
Holt, Robin
;
Macpherson, Allan
; …
-
2007
Persistent link: https://www.econbiz.de/10003639682
Saved in:
55
Knowledge acquisition in university-industry alliances : an empirical investigation from a learning theory perspective
Sherwood, Arthur Lloyd
;
Covin, Jeffrey G.
- In:
The journal of product innovation management : an …
25
(
2008
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10003642120
Saved in:
56
Topographically discounted Internet infrastructure resources : a panel study and econometric analysis
Du, Anna Ye
;
Geng, Xianjun
;
Gopal, Ram D.
;
Ramesh, R.
; …
- In:
Information technology and management
9
(
2008
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10003725475
Saved in:
57
The antecedents and consequences of manufacturer distributor cooperation : an empirical test in the US and Japan
Song, Michael
;
Di Benedetto, C. Anthony
;
Zhao, Yushan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10003725642
Saved in:
58
The innovative performance of foreign-owned enterprises in small open economies
Dachs, Berhard
;
Ebersberger, Bernd
;
Lööf, Hans
- In:
The journal of technology transfer
33
(
2008
)
4
,
pp. 393-406
Persistent link: https://www.econbiz.de/10003726034
Saved in:
59
Foundations of cross cultural management ; Vol. 4
Peterson, Mark F.
(
contributor
); …
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003726163
Saved in:
60
Mehrmarkenhandel in der Automobilbranche : eine Betrachtung aus Kundensicht
Muth, Hendrik
-
2008
Persistent link: https://www.econbiz.de/10003726684
Saved in:
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