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Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry; Lala, Vishal - In: Journal of advertising research 49 (2009) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer; Currim, Imran S. - In: Journal of marketing 77 (2013) 2, pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
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Managerial communication in the global cross-cultural context
Camillo, Angelo; Di Pietro, Loredana - In: Cultural and technological influences on global business, (pp. 397-419). 2013
Persistent link: https://www.econbiz.de/10009757793
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Marketing orientation and effectiveness in hospitals : a study of executive responses
Padhi, Prashant Kumar; Rath, Sabyasachi - In: Marketing in the new global order : challenges and …, (pp. 627-640). 2007
Persistent link: https://www.econbiz.de/10003736661
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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Leaders' social media usage intentions for in-bound customer communications
Milewicz, Chad; Saxby, Carl - In: Management research review 36 (2013) 9, pp. 849-867
Persistent link: https://www.econbiz.de/10009779968
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Cross-cultural, values and ethics differneces and similarities between the US and Asian countries
Garcia, Fredi; Mendez, Diana; Ellis, Chris; Gautney, Casey - In: Journal of technology management in China 9 (2014) 3, pp. 303-322
Persistent link: https://www.econbiz.de/10010466406
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Economics within a pluralist ethical tradition
Wight, Jonathan B. - In: Review of social economy : publication of the … 72 (2014) 4, pp. 417-435
Persistent link: https://www.econbiz.de/10010495780
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The role of (the right) values in an economic crisis
Kooskora, Mari - In: Journal of management and change (2013) 1/2, pp. 49-65
Persistent link: https://www.econbiz.de/10010378981