Purpose – The concept of face has been deeply embedded in Chinese culture. This paper aims to examine the role of face in service failure and recovery encounters, and to explore the factors that influence customer emotions, recovery satisfaction and behavioral intention based on a proposed...

Purpose – This paper aims to determine Chinese peasant consumers' decision‐making styles. Design/methodology/approach – The paper reflects on the psychological orientation and decision‐making styles of peasants' purchase of durable appliances. This has the dual character of purchase...

Purpose – Exploratory research was conducted in a well‐known Australian wine region to determine the differences in the behaviour dynamics and sensory preferences of consumer groups. The overall aim is to gain some insights into the product style preferences of consumers and what this means...

Purpose – The use of aggressive media campaigns to parody a competitor is a relatively recent development. The aim of this study is to gauge the consequences of parody on attitudes towards the brand that is the victim of the parody. Design/methodology/approach – The data collection was...

Purpose – As cause‐related marketing (CRM) is usually subsumed under corporate social responsibility (CSR), in practice CSR and CRM can serve as different public relations tools. This study aims to compare the effect of CRS and CRM on customer attitude. Design/methodology/approach – In...

Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the...

Purpose – Research examining corporate social responsibility (CSR) demonstrates a relatively consistent level of positive support by consumers. However, CSR is poorly defined and little is known about the mechanisms by which this response occurs. This paper seeks to understand how consumers...

Purpose – This paper aims to use a mixed method (qualitative and quantitative) approach to exploring the effectiveness of price bundling. Design/methodology/approach – The study is based on a concurrent, two‐studies design where quantitative and qualitative data are both collected...

Purpose – There are initiatives proposed in a number of states that would mandate calorie information disclosures from restaurant chains on their menus and menu boards. Such labeling laws have already been passed in New York City, Philadelphia, Seattle, and the states of Massachusetts and...