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Towards a theory on the place of goods and services in Islamic marketing
Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182
Persistent link: https://www.econbiz.de/10011989251
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000834348
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Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
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Mecanismele decizionale în marketing : aplicarea teoriei sistemelor pentru rezolvarea problemelor
Demetrescu, Mihai C. - 1983
Persistent link: https://www.econbiz.de/10000746331
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Enhancing knowledge development in marketing
Bloom, Paul N. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000810623
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Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony - 1986
Persistent link: https://www.econbiz.de/10000767763