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Going beyond Hofstede : why we need to and how

Nakata, Cheryl - In: Beyond Hofstede : culture frameworks for global …, (pp. 3-15). 2009

Persistent link: https://www.econbiz.de/10003864752

The effects of national culture on organizational responses to the marketing concept

Nakata, Cheryl - 1999

Persistent link: https://www.econbiz.de/10001391117

Design thinking for innovation : considering distinctions, fit, and use in firms

Nakata, Cheryl - In: Business horizons 63 (2020) 6, pp. 763-772

Persistent link: https://www.econbiz.de/10012388357

New Product Creativity Antecedents and Consequences : Evidence from South Korea, Japan, and China

Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; … - In: Journal of Product Innovation Management 35 (2018) 6, pp. 939-959

Persistent link: https://www.econbiz.de/10012094768

Spotlight on design : strengthening innovation for more product and service sales

Nakata, Cheryl; Bahadir, S. Cem - In: Journal of Business Strategy 42 (2020) 2, pp. 83-90

Purpose: The purpose of this paper is to determine whether and how managing three aspects of design – the strategic role of design, outsourcing of design and organizational resistance to design – contribute to new product and service sales success. Design/methodology/approach: The study was...

Persistent link: https://www.econbiz.de/10012186344

How does face influence the purchase of imitative new products? Moderating roles of product design characteristics

Shu, Chengli; Liu, Aiqing; Nakata, Cheryl - In: Psychology & Marketing 37 (2020) 11, pp. 1601-1618

Persistent link: https://www.econbiz.de/10012407451

Managing design for innovative new products and services

Nakata, Cheryl; Bahadir, S. Cem - In: Journal of Business Strategy 43 (2021) 5, pp. 275-282

Purpose: The purpose of this study is to determine how design should be managed to develop truly innovative products and services. Three management levers were examined: design leadership, design inclusion and design thinking. Design/methodology/approach: The study was carried out as a survey...

Persistent link: https://www.econbiz.de/10012639883

Reexamining the link between customer orientation and business performance : the role of information systems

Zhu, Zhen; Nakata, Cheryl - In: Journal of marketing theory and practice 15 (2007) 3, pp. 187-203

Persistent link: https://www.econbiz.de/10003745457

The complex contribution of information technology capability to business performance

Nakata, Cheryl; Zhu, Zhen; Kraimer, Maria L. - In: Journal of managerial issues : JMI 20 (2008) 4, pp. 485-506

Persistent link: https://www.econbiz.de/10003795183

Crafting an environment to foster integration in new product teams

Im, Subin; Nakata, Cheryl - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 164-172

Persistent link: https://www.econbiz.de/10003809031