Purpose – The purpose of this study was to explore and describe the early‐adolescent female consumer's expectations and evaluation, as well as satisfaction relating to the fit, as a dimension of the quality of her clothes. Design/methodology/approach – A quantitative research style was...

Purpose – The purpose of this study is to investigate the role of aesthetics in female consumers' evaluation of apparel quality during the decision‐making process. Design/methodology/approach – A qualitative research style was followed and unstructured interviews and focus group interviews...

Purpose: Using the millennial cohort the purpose of this paper is to assess differences in shopping mall behaviour between three intra-cohorts groups: adolescents (13–17), emerging adults (18–23) and young adults (24–30+). Design/methodology/approach: Using a self-administered...