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Social Media Communities erfolgreich nutzen : [systematisch: Strategie-Entwicklung, Community-Management, Monitoring ; konkret: auch für kleine Unternehmensbudgets realistisch umse...

Roskos, Matias - 2012 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009633996

Social-Media-Management : wie Marketing und PR Social-Media-tauglich werden

Beilharz, Felix - 2012 - 1. Aufl.

internet-basierter Kommunikation zwischen Unternehmen und Kunden bzw. der Öffentlichkeit. Felix Beilharz, Wirtschaftsjurist …

Persistent link: https://www.econbiz.de/10009684358

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman - 2011 - 3. ed.

-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers …

Persistent link: https://www.econbiz.de/10009313307

Creative determinants of viral video viewing

Southgate, Duncan; Westoby, Nikki; Page, Graham - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 349-368

Persistent link: https://www.econbiz.de/10008649372

Social media in sport marketing

Newman, Timothy; Reck, Jason Frederick; Harris, Charles; … - 2013

Persistent link: https://www.econbiz.de/10009768129

Social media in sport marketing

Newman, Timothy - 2017

ch. 1. Introduction to scoial media -- ch. 2. Introduction to principles of sport communication, marketing, and social media -- ch. 3. Social networks and real-time platforms -- ch. 4. Blogging -- ch. 5. Photos, video, and podcasting -- ch. 6. Search marketing -- ch. 7. Mobile marketing -- ch....