Creative determinants of viral video viewing
Year of publication: |
2010
|
---|---|
Authors: | Southgate, Duncan ; Westoby, Nikki ; Page, Graham |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 3, p. 349-368
|
Subject: | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Großbritannien | United Kingdom | USA | United States |
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