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The strategy of global branding and brand equity
Lee, Alvin - 2015
1. Brands : origins, heritage and importance -- 2. The art of branding -- 3. The science of measuring brand performance -- 4. Cross-cultural studies, loyalty, choice, experiments and hypothese -- 5. Research method -- 6. Results : sample comparability and brand knowledge constructs -- 7. Results...
Persistent link: https://www.econbiz.de/10013183357
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China's exchange rate regime
2015
1. Analysis of the impact of RMB exchange-rate adjustments on China's overall economy and national welfare / Huang … Yiping and Tao Kunyu -- 2. The impact of an appreciating RMB on China's import and export trade / Zhang Xiaoji -- 3. The … Center, Bank of Communications -- 5. Evaluating the 'real equilibrium exchange rate' of the RMB / Li Shantong -- 6. China …
Persistent link: https://www.econbiz.de/10013183570
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Investment and employment opportunities in China
Forrest, Jeffrey Yi-Lin; Lixin, Tao - 2015
section 1. Theoretical foundation -- section 2. Regions and industries in East, Central, and West China -- section 3 …
Persistent link: https://www.econbiz.de/10013183669
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Smoke and ashes : opium's hidden histories
Ghosh, Amitav - 2024 - First American edition
Persistent link: https://www.econbiz.de/10014428030
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Open or closed? : China's dilemmas in a changing geopolitical and geoeconomic order
Mitter, Rana - In: Oxford review of economic policy 40 (2024) 2, pp. 366-373
Persistent link: https://www.econbiz.de/10015045305
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Social analysis and forecast of China (2014)
Li, Peilin (ed.); Chen, Guangjin (ed.); Yi, Zhang (ed.) - 2018
Persistent link: https://www.econbiz.de/10011905602
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Social analysis and forecast of China (2015)
Li, Peilin (ed.); Chen, Guangjin (ed.); Yi, Zhang (ed.) - 2018
Persistent link: https://www.econbiz.de/10011905609
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Energy economics : understanding and interpreting energy poverty in China
Wei, Yi-Ming; Liao, Hua - 2019 - First edition
Persistent link: https://www.econbiz.de/10011906488
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Applications of the input-output framework
Mukhopadhyay, Kakali (ed.) - 2018
Persistent link: https://www.econbiz.de/10011911824
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China-focused cases : selected winners of the CEIBS global case contest
China Europe International Business School / Case Center - 2019
Persistent link: https://www.econbiz.de/10011918738