Esteban, Águeda; Millán, Ángel; Molina, Arturo; … - In: European Journal of Marketing 36 (2002) 9/10, pp. 1003-1021
The association between economic development and growth of the service sector seems indisputable. Although it is necessary to highlight that services are of a different nature from that of products, nowadays the latter are more and more penetrated by complementary services, given the...