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Magazines and their companion websites : competing outlet channels?

Kaiser, Ulrich - In: Review of marketing science 4 (2006) 3, pp. 1-24

Persistent link: https://www.econbiz.de/10003888212

Exports and productivity : comparable evidence for 14 countries

Kaiser, Ulrich (contributor) - 2007

Persistent link: https://www.econbiz.de/10003581392

When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing

Kaiser, Ulrich (contributor) - 2007

Persistent link: https://www.econbiz.de/10003497834

Do media consumers really dislike advertising? : An empirical assessment of a popular assumption in economic theory

Kaiser, Ulrich (contributor) - 2007

Persistent link: https://www.econbiz.de/10003497840

An estimated model of the German magazine market

Kaiser, Ulrich - 2004

Persistent link: https://www.econbiz.de/10002194650

Is a newspaper's companion website a competing outlet channel for the print version?

Kaiser, Ulrich (contributor) - 2005

This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra±c on the print circulation...