Purpose – The purpose of this paper is to provide a framework to help the manufacturer and the giant retailer to obtain optimal service level, pricing strategy, and market structure in order to maximize their respective profits. Design/methodology/approach – A profit‐maximization model is...

Purpose – The purpose of this paper is to provide a framework to help the manufacturers to find the optimal decisions regarding the choice of channel member for information sharing. Design/methodology/approach – A game‐theoretical model plus Bayesian forecasting is developed to determine...