Product choice and channel strategy for multi-channel retailers
Year of publication: |
2009
|
---|---|
Authors: | Yan, Ruiliang ; Wang, John |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 5.2009, 3, p. 78-99
|
Subject: | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Spieltheorie | Game theory |
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