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Newspaper advertising and promotion

McClure, Leslie Willard - 1950

Persistent link: https://www.econbiz.de/10000674735

Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail

Melcher, Daniel (ed.); Larrick, Nancy (contributor) - 1949

Persistent link: https://www.econbiz.de/10000567135

Das Bild von Mann und Frau in der Werbung : eine Inhaltsanalyse zur Geschlechtsspezifität der Menschendarstellung in der Anzeigenwerbung ausgewählter Zeitschriften unter besonderer...

Hastenteufel, Regina - 1980

Persistent link: https://www.econbiz.de/10000007094

Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising

Blum, Eleanor - 1962

Persistent link: https://www.econbiz.de/10000021360

Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv

Grusell, Marie - 2008

Persistent link: https://www.econbiz.de/10003650364

Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?

Siegel, Michael; King, Charles; Ostroff, Joshua; Ross, Craig - In: Contemporary economic policy : a journal of Western … 26 (2008) 3, pp. 482-492

Persistent link: https://www.econbiz.de/10003768580

Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure

Nelson, Jon P. - In: Contemporary economic policy : a journal of Western … 26 (2008) 3, pp. 493-504

Persistent link: https://www.econbiz.de/10003768690

Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa

Scheers, Louise van; Radipere, Simon - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 445-458

Persistent link: https://www.econbiz.de/10003771478

Leistungen regionaler Medienanbieter für Werbekunden

Hilby, Bernd (contributor) - 2006

Persistent link: https://www.econbiz.de/10003320011

Newspapers and advertising : the effects of ad-valorem taxation under duopoly

Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank - 2007

Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in most countries. Newspapers are therefore given preferential tax treatment....

Persistent link: https://www.econbiz.de/10003411276