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The role of accounting in marketing : brand equity

Jahdi, Khosro S.; Acikdilli, Gaye - In: International journal of economics and accounting : IJEA 1 (2010) 3, pp. 267-283

Persistent link: https://www.econbiz.de/10008906199

The role of accounting in marketing: brand equity

Jahdi, Khosro S.; Acikdilli, Gaye - In: International Journal of Economics and Accounting 1 (2010) 3, pp. 267-283

This paper discusses the influence of accounting on the discipline of marketing by means of employing the assessment of brand equity. A brief historic perspective of marketing and indeed brands as well as an evaluation of the contribution of accounting to marketing are included. Unfortunately...

Persistent link: https://www.econbiz.de/10009352572

The role of accounting in marketing : brand equity

Jahdi, Khosro S.; Acikdilli, Gaye - In: International journal of economics and accounting : IJEA 1 (2010) 3, pp. 267-283

Persistent link: https://www.econbiz.de/10009957465

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