Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Khosro S. Jahdi; Gaye Acikdilli
| Year of publication: |
2009
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|---|---|
| Authors: | Jahdi, Khosro S. ; Acikdilli, Gaye |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 88.2009, 1, p. 103-113
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| Subject: | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenimage | Brand image | Bank | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003879702