Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Year of publication: |
2009
|
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Authors: | Jahdi, Khosro S. ; Acikdilli, Gaye |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 88.2009, 1, p. 103-113
|
Subject: | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenimage | Brand image | Bank | Großbritannien | United Kingdom |
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