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University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma; Bennett, Roger; Savani, Sharmila - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
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Prospective students' perceptions of university brands : an empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of marketing for higher education 19 (2009) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
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Internationalisation of British fundraising charities : a two-phase empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: International journal of nonprofit and voluntary sector … 15 (2010) 1, pp. 28-51
Persistent link: https://www.econbiz.de/10003947663
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Effective strategies for enhancing waste recycling rates in socially deprived areas
Bennett, Roger; Savani, Sharmila; Ali-Choudhury, Rehnuma - In: Journal of customer behaviour 7 (2008) 1, pp. 71-97
Persistent link: https://www.econbiz.de/10003721701
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Second-gift behaviour of first-time donors to charity : an empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 161-180
Persistent link: https://www.econbiz.de/10009882315
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Internationalisation of British fundraising charities : a two-phase empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: International journal of nonprofit and voluntary sector … 15 (2010) 1, pp. 28-51
Persistent link: https://www.econbiz.de/10009882329
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University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma; Bennett, Roger; Savani, Sharmila - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10009051961
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University marketing directors’ views on the components of a university brand
Ali-Choudhury, Rehnuma; Bennett, Roger; Savani, Sharmila - In: International Review on Public and Nonprofit Marketing 6 (2009) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10008515755
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Prospective Students' Perceptions of University Brands: An Empirical Study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of Marketing for Higher Education 19 (2009) 1, pp. 85-107
A model of the elements of a university brand was developed together with an instrument for measuring how favorably each of these elements was perceived by a sample of young people who were considering entering university. One hundred and ninety-eight students undertaking pre-university courses...
Persistent link: https://www.econbiz.de/10010620244
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The handbook of European advertising : media planning, marketing analysis and country-by-country profiles
Bennett, Roger - 1993
Persistent link: https://www.econbiz.de/10000854503