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An exploration of key connections within sales-marketing interface
Malshe, Avinash - In: The journal of business & industrial marketing 26 (2011) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10008770277
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The impact of deceitful tendencies, relativism and opportunism on negotiation tactics: a comparative study of US and Belgian managers
Al-Khatib, Jamal A.; Malshe, Avinash; Sailors, John J.; … - In: European journal of marketing : EJM 45 (2011) 1, pp. 133-153
Persistent link: https://www.econbiz.de/10008813280
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An exploration of key connections within sales-marketing interface
Malshe, Avinash - In: The journal of business & industrial marketing 26 (2010) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10008851858
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Perception of unethical negotiation tactics: A comparative study of US and Saudi managers
Al-Khatib, Jamal A.; Malshe, Avinash; AbdulKader, Mazen - In: International business review : the official journal of … 17 (2008) 1, pp. 78-103
Persistent link: https://www.econbiz.de/10008886528
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How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash - In: Journal of business research : JBR 63 (2010) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10008894515
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The Marketing-Sales Interface at the Interface: Creating Market-Based Capabilities through Organizational Synergy
Hughes, Douglas; Bon, Joël; Malshe, Avinash - In: The journal of personal selling & sales management 32 (2012) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10009823944
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Students' perceptions of social loafing : its antecedents and consequences in undergraduate business classroom teams
Jassawalla, Avan; Sashittal, Hemant; Malshe, Avinash - In: Academy of Management learning & education : AMLE 8 (2009) 1, pp. 42-54
Persistent link: https://www.econbiz.de/10009895989
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The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.; Malshe, Avinash; Johnson, Jeff S. - In: Industrial marketing management : the international … 102 (2022), pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
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A template for conducting qualitative sales research in the Middle East
Malshe, Avinash; Khatib, Jamal A. al- - In: International journal of market research 65 (2023) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10014233812
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Marketing strategy implementation impediments and remedies : a multi-level theoretical framework within the sales-marketing interface
Malshe, Avinash; Hughes, Douglas E.; Good, Valerie; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 824-846
Persistent link: https://www.econbiz.de/10013399628