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Metaphor analysis as an approa...
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1
On economic paradigms,
rhetoric
and the micro-foundations of macroeconomics
McCombie, John S. L.
;
Negru, Ioana
- In:
European journal of economics and economic policies : …
11
(
2014
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10010511583
Saved in:
2
Shorting ethos : exploring the relationshio between Aristotle's Ethos and reputation management
Shanahan, Ford
;
Seele, Peter
- In:
Corporate reputation review : an international journal
18
(
2015
)
1
,
pp. 37-49
Persistent link: https://www.econbiz.de/10010514006
Saved in:
3
Rhetoric
of stability and change : the organizational identity work of institutional leadership
Golant, Benjamin D.
;
Sillince, John A.
;
Harvey, Charles
; …
- In:
Human relations
68
(
2015
)
4
,
pp. 607-631
Persistent link: https://www.econbiz.de/10010526587
Saved in:
4
Toward an understanding of Arabic persuasion : a Western perspective
Suchan, Jim
- In:
International journal of business communication : IJBC …
51
(
2014
)
3
,
pp. 279-303
Persistent link: https://www.econbiz.de/10010378763
Saved in:
5
Rhetoric
in legislative bargaining with asymmetric information
Chen, Ying
;
Eraslan, Hülya
- In:
Theoretical economics : TE ; journal of the Econometric …
9
(
2014
)
2
,
pp. 483-513
Persistent link: https://www.econbiz.de/10010386044
Saved in:
6
Charismatic leadership and rhetorical competence : an analysis of Steve Jobs's
rhetoric
Heracleous, Loizos
;
Klaering, Laura Alexa
- In:
Group & organization management : an international journal
39
(
2014
)
2
,
pp. 131-161
Persistent link: https://www.econbiz.de/10010348772
Saved in:
7
Tracing the quest for performance in Germany's public sector : institutional entrepreneurship with rhetorical strategies of persuasion
Vogel, Rick
- In:
International journal of public sector performance …
2
(
2012/15
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010255608
Saved in:
8
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
9
Rhetoric
of epistemic authority : defending field positions during the financial crisis
Riaz, Suhaib
;
Buchanan, Sean
;
Ruebottom, Trish
- In:
Human relations
69
(
2016
)
7
,
pp. 1533-1561
Persistent link: https://www.econbiz.de/10011513017
Saved in:
10
How investors became consumers
McQuarrie, Edward F.
;
Statman, Meir
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
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