Showing 131 - 140 of 26,036
Persistent link: https://www.econbiz.de/10012511329
Persistent link: https://www.econbiz.de/10011983699
Persistent link: https://www.econbiz.de/10011350558
Persistent link: https://www.econbiz.de/10011802919
Persistent link: https://www.econbiz.de/10014320691
Persistent link: https://www.econbiz.de/10012806121
The aim of the study is to explore how geomarketing becomes a key element in managing the business model (BM) of an established retailer on the food market. The survey sample comprised 244 stores, whose managers were questioned by means of a semi-structured interview in 2021. Cluster analysis...
Persistent link: https://www.econbiz.de/10014503201
Persistent link: https://www.econbiz.de/10014584703
Persistent link: https://www.econbiz.de/10000885273