The paper examines how parental style affects consumer socialization in a cross-national context, focusing on family communication orientation, adolescents' use of influence strategies, susceptibility to peer influence, and impulse buying tendency. Multiple-informant data from each family (i.e.,...

Based on the extant literature on the cultural/subcultural differences in socialization goals and parental practices in the childrearing process, this study compares Chinese-Canadian and Caucasian-Canadian families with respect to three issues central to consumer socialization - family...