Corporate philantropy, attitude towards corporations, and purchase intentions : a South Korea study
Year of publication: |
2009
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Authors: | Lee, Hanjoon ; Park, TaeKyu ; Moon, Hyoung Koo ; Yang, YongHee ; Kim, Chankon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 10, p. 939-946
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Konfuzianismus | Confucianism | Stakeholder | Internationales Marketing | International marketing | Südkorea | South Korea |
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