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Beyond the inductive myth : new approaches to the role of existing theory in case research
Andersen, Poul Houman; Kragh, Hanne - In: Rethinking the case study in international business and …, (pp. 146-167). 2011
Persistent link: https://www.econbiz.de/10009316893
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Sense and sensibility : two approaches for using existing theory in theory-building qualitative research
Andersen, Poul Houman; Kragh, Hanne - In: Industrial marketing management : the international … 39 (2010) 1, pp. 49-55
Persistent link: https://www.econbiz.de/10003954476
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Spanning organizational boundaries to manage creative processes : the case of the LEGO Group
Andersen, Poul Houman; Kragh, Hanne; Lettl, Christopher - In: Industrial marketing management : the international … 42 (2013) 1, pp. 125-134
Persistent link: https://www.econbiz.de/10009734078
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Managing creativity in business market relationships
Andersen, Poul Houman; Kragh, Hanne - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-85
Persistent link: https://www.econbiz.de/10009734087
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Special issue: Managing creativity in business market relationships
Andersen, Poul Houman (contributor) - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-134
Persistent link: https://www.econbiz.de/10009734089
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Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman; Kim, Woonho; Medlin, Christopher J. - In: Industrial marketing management : the international … 112 (2023), pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
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Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman; Åberg, Susanne; Bujac, Andreea I. - In: Industrial marketing management : the international … 115 (2023), pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
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Industry evolution, resilience and regional embeddedness : the case of the Danish microbrewing industry
Andersen, Poul Houman; Christensen, Jesper Lindgaard - In: Regional studies : official journal of the Regional … 57 (2023) 10, pp. 1924-1936
Persistent link: https://www.econbiz.de/10014420135
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Diverging expectations in buyer-seller relationships: institutional contexts and relationship norms
Andersen, Poul Houman; Rind Christensen, Poul; … - In: Industrial marketing management : the international … 38 (2009) 7, pp. 814-824
Persistent link: https://www.econbiz.de/10003893195
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Editorial: introduction to the special issue on "process thinking in dynamic business networks"
Andersen, Poul Houman; Medlin, Christopher J.; … - In: Industrial marketing management : the international … 91 (2020), pp. 621-626
Persistent link: https://www.econbiz.de/10012422378