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Brand positioning : mantra for...
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1
Application of "masstige" theory and approaches for the marketing of smartphone brands in
India
Baber, Ruturaj
;
Upadhyay, Yogesh
;
Kaurav, Rahul Pratap Singh
- In:
International journal of business and emerging markets …
12
(
2020
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10012505334
Saved in:
2
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
3
Employee affection strategies through employer branding : evidence from Indian manufacturing sector
Sathyanarayana, S.
;
Shenoy, Veena
;
Jha, Nivedita
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10014388602
Saved in:
4
Unilever in
India
: building and nurturing brands
In:
Case studies on MNCs in India
,
(pp. 183-220)
.
2007
Persistent link: https://www.econbiz.de/10003737799
Saved in:
5
Unilever in
India
: managing brand extensions
In:
Case studies on MNCs in India
,
(pp. 221-244)
.
2007
Persistent link: https://www.econbiz.de/10003737800
Saved in:
6
Determinants of bank selection in Delhi : a factor analysis
Rao, A. Sajeevan
;
Sharma, R. K.
- In:
Paradigm : the journal of Institute of Management Technology
12
(
2008
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10003762526
Saved in:
7
Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context
Sagar, Mahim
;
Singh, Deepali
;
Agrawal, D. P.
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
4
,
pp. 374-400
Persistent link: https://www.econbiz.de/10003861910
Saved in:
8
India
by design : the pursuit of luxury & fashion
Boroian, Michael
;
Poix, Alix de
-
2010
Persistent link: https://www.econbiz.de/10003865490
Saved in:
9
Consumer evaluation of brand extensions : an empirical assessment in the Indian context
Bapat, Dhananjay
;
Panwar, J. S.
- In:
Vision : the journal of business perspective
13
(
2009
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003891635
Saved in:
10
One land, one billion minds : insights on branding in
India
Sridhar, Ramanujam
-
2007
Persistent link: https://www.econbiz.de/10003379575
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