Determinants of bank selection in Delhi : a factor analysis
Year of publication: |
2008
|
---|---|
Authors: | Rao, A. Sajeevan ; Sharma, R. K. |
Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 12.2008, 1, p. 57-63
|
Subject: | Portfolio-Management | Portfolio selection | Bank | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Indien | India |
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